Type into the boxes below then click Output. Click Example to see a worked example. Click Tips for tips.
An elevator pitch is a succinct 30-60 second verbal presentation used to generate interest in a person, product or company. This site focuses on elevator pitches for products and companies. Elevator pitches may be used to introduce established products and businesses or new products and startup businesses.
Product and business elevator pitches are designed to generate interest with potential investors, customers and business partners. They are typically delivered by entrepreneurs or salespeople. Having a good elevator pitch ready at all times can help you make the best of brief encounters at parties, business events, or elevators.
Think of your elevator pitch as the 30–60 second version of your 5–30 minute pitch deck. With that in mind, a good elevator pitch will answer the following key questions that are also covered in a typical investor pitch deck:
Time yourself delivering your elevator pitch. If it takes more than 60 seconds, trim it a little until you get it into the 30-60 second range.
Notice that our elevator pitch template and example start with the basics — who, what and why. Who are we? Who is our product for? What is it? Why would anyone use it? Start your elevator pitch by covering these key points first. Then pause and assess your audience's level of interest. If you sense interest, continue. If not, you might want to cut your losses and move on.
This one is a variation on the staged delivery approach. If you think you might only have 10-20 seconds max with someone, make sure you have a 10-20 second version of your elevator pitch that focuses on the basics — what you do, who you do it for and why anyone should care. For example:
Gleamr's smart phone app is a better way for consumers to compare and hire mobile auto detailers, and an easy way for detailers to find new customers without advertising.
The goal of your elevator pitch is to get a potential investor, customer or partner take some action with regard to your product or company. Make sure you end your elevator pitch with a simple ask. For example you might ask if you can email them your investor deck. Or schedule a product demo. Or simply ask for their honest feedback on your product or company. Ask to give or take a business card.
There are two situations where your elevator pitch serves as a great introduction to you and your product or business. The most obvious example is that discussed above, an in-person meeting with a potential investor, customer or partner. The other situation is when emailing those same people. In this scenario, your elevator pitch serves as a quick introduction and, if you have a compelling elevator pitch, encourages your reader to seek more information by opening your pitch (or sales) deck or requesting a meeting.
Here's mine as an example:
My name is Malcolm Lewis. I'm a chief marketing officer for SaaS software companies. I help businesses drive customer acquisition, retention and growth, while guiding product innovation. My 25 year track record includes 6 startups, 5 exits, 1 $B+ IPO.
I hope you found this free online elevator pitch generator and elevator pitch example useful. If you have any questions or comments, feel free to message me via my profile page on LinkedIn