Elevator Pitch Generator

When pitching, pause after 3-4 sentences. If you sense interest, continue. If not, stop.

See also: Free pitch deck template

Type into the boxes below then click Output. Click Example to see a worked example. Click Tips for tips.

 is  . We help  . And we help   . Our competitive advantage is .

We are targeting the .  We make money by . We acquire customers . We get a  return on our customer acquisition cost. To date, .

Our team has . We are seeking  which we will use to .

The Elevator Pitch

An elevator pitch is a succinct 30-60 second verbal presentation used to generate interest in a person, product or company. This site focuses on elevator pitches for products and companies. Elevator pitches may be used to introduce established products and businesses or new products and startup businesses.

Product and business elevator pitches are designed to generate interest with potential investors, customers and business partners. They are typically delivered by entrepreneurs or salespeople. Having a good elevator pitch ready at all times can help you make the best of brief encounters at parties, business events, or elevators.

Think of your elevator pitch as the 30–60 second version of your 5–30 minute pitch deck. With that in mind, a good elevator pitch will answer the following key questions that are also covered in a typical investor pitch deck:

  1. WHO — Who are you and your customers?
  2. WHAT — What does your company do?
  3. WHY — Why should anyone care?
  4. HOW — How big is your market? How do you make money? How do you acquire customers? How much experience does your team have? How much progress have you made? How much do you need to raise? How will you use the proceeds?

Elevator Pitch Tips

Keep your elevator pitch short and sweet

Time yourself delivering your elevator pitch. If it takes more than 60 seconds, trim it a little until you get it into the 30-60 second range.

Deliver your elevator pitch in stages

Notice that our elevator pitch template and example start with the basics — who, what and why. Who are we? Who is our product for? What is it? Why would anyone use it? Start your elevator pitch by covering these key points first. Then pause and assess your audience's level of interest. If you sense interest, continue. If not, you might want to cut your losses and move on.

Have shorter and longer versions of your elevator pitch

This one is a variation on the staged delivery approach. If you think you might only have 10-20 seconds max with someone, make sure you have a 10-20 second version of your elevator pitch that focuses on the basics — what you do, who you do it for and why anyone should care. For example:

Gleamr's smart phone app is a better way for consumers to compare and hire mobile auto detailers, and an easy way for detailers to find new customers without advertising.

End your elevator pitch with an ask

The goal of your elevator pitch is to get a potential investor, customer or partner take some action with regard to your product or company. Make sure you end your elevator pitch with a simple ask. For example you might ask if you can email them your investor deck. Or schedule a product demo. Or simply ask for their honest feedback on your product or company. Ask to give or take a business card.

When to use your elevator pitch

There are two situations where your elevator pitch serves as a great introduction to you and your product or business. The most obvious example is that discussed above, an in-person meeting with a potential investor, customer or partner. The other situation is when emailing those same people. In this scenario, your elevator pitch serves as a quick introduction and, if you have a compelling elevator pitch, encourages your reader to seek more information by opening your pitch (or sales) deck or requesting a meeting.

Don't forget your personal elevator pitch

Here's mine as an example:

My name is Malcolm Lewis. I'm a chief marketing officer for SaaS software companies. I help businesses drive customer acquisition, retention and growth, while guiding product innovation. My 25 year track record includes 6 startups, 5 exits, 1 $B+ IPO.

Got a Question or Suggestion?

I hope you found this free online elevator pitch generator and elevator pitch example useful. If you have any questions or comments, feel free to message me via my profile page on LinkedIn

Elevator Pitch

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